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Very Punny
How to Create a Successful Business Slogan in Five Steps
When we think of slogans, we might think of catchy phrases or simple mantras like Nike's "just do it." However, there's much more that goes into a slogan than simply being catchy. Slogans are complex branding tools. When used properly, they're one-liners that make your business stand out from your competition. Not only that, but they can match your business with a benefit that makes your business stand for quality, service, or anything else you choose.
So how does one go about creating the perfect slogan? This short guide will help you weed out weak slogans and meaningless catch phrases. Heck, you might even create an awesome slogan following these guidelines alone!
1) Determine if you need a slogan. Not all businesses need a slogan. Here's the general rule: The more niche-specific your company is, the more likely a slogan would work out for you! However, the more general your services are, the less likely you need a slogan. In fact, a slogan can hurt your company if you have a wide range of services by leaving out all the wonderful benefits your company provides.
2)Find Your Business' Strongest Benefits. A benefit is an explanation of how an aspect of your company directly benefits your customer. A good benefit is something you can actually quantify. If you can't measure your claims, they won't mean anything when you say them. The easy way to figure this out is to ask your customers; "What do you like best about doing business with us?"
3) Consider Your Company's Image." Is your company spunky? Funny? Professional? Targeted towards moms? Your slogan should be aimed at your market. These are the people who are most likely to buy your product.
4) Don't Use Puns. They're just not "punny." They also don't tell your customer what your company really does.
5) Make Your Slogan Unique. Include your company's name, trademark, or mascot into the slogan. If your slogan can be picked up and used as is by a competitor, then it's not unique!
When you follow these steps, you should have a list of clear benefits and be in the right direction towards finding your new slogan! If you're unsure about any of them, try saying them out loud to yourself, and cross-check any new lines against the five steps!
If you can't come up with something good right away, don't get frustrated. Just remember that good slogans and good writing take time. When you're stuck, step away from your list and come back to it later with a fresh mind. If you're working hard at that slogan and just want that professional touch, you can always contact an experienced copywriter to give you pointers or write business slogans up for you!
About the Author
Danielle Lynn is a zany and experienced copywriter who loves writing copy that snaps. She firmly believes that success is achieved when you do what you love and help others while doing it.
Stop by her blog theclearcopywriter.com to read more info-packed articles (with a humorous touch) or just to say 'hi'!
Frog Joke? (More punny really, anyways...)?
There is this frog and he goes to a bank. He goes up to a teller named Patricia Whack. She looks at him strangely.
Frog: Hello! My name is Kermit Jagger! My dad is Mick Jagger from the Rolling Stones! Can I have a loan for 20,000 dollars? My dad is on vacation. But the bank manager said it was okay.
Patricia is naturally very confused. However then the frog pulls out a little pink glass elephant and gives it to her.
Frog: Here, give this to the bank manager, this is proof that I can borrow it.
So, Patricia goes into the managers office. She gives him the elephant.
Patricia: There is a frog out there who says he wants to borrow $20,000 dollars. He says his dad is Mick Jagger and this elephant should be proof he can get it. Any clue what this elephant is or means?
The manager looks at it and sighs.
Manager: It's a knick knack Patty Whack, give the frog a loan. His old man's a Rolling Stone.
haha that is cute 
Super Mario Galaxy 2: Part 13 - Ha ha. Very Punny.