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Disney Pre
Even Disney Markets to Parents of New Babies
The Walt Disney Corporation has started a new program reaching out to Parents of New Babies. Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States.
"If ever there was an opportunity for a trusted brand to enter a market and provide a better product and experience, it's this," said Robert A. Iger, chief executive of Disney.
Disney estimates the North American baby market, including staples like formula, to be worth $36.3 billion annually. Its executives talk about tapping into that jackpot as if they were waging a war. "Apparel is only a beachhead," said Andy Mooney, chairman of Disney Consumer Products.
Disney is not the only organization that markets to Parents of New Babies. Companies that sell insurance, automobiles, furniture & clothing, water & air quality dealerships, baby momentos, educational products and health providers are all looking to this highly lucrative market segment.
Marketers don't have to go to individual hospitals to located Parents of New Babies the way Disney is doing. They can rent a list from a reputable list provider, like Dataman Group, who specializes in quality lists of New Parents, Pre-Natal households and families with Children. These are unique databases and marketers need to make sure they are getting the right list for their needs.
New Parents lists are available as on-going hotlines, or as individual standalone datafiles, enabling marketers to choose their recency and frequency of contact. Marketers can also refine their lists with income and home ownership criteria, fine-tuning their prospects for their best possible results.
About the Author
Dale "DataDale" Filhaber is President of Dataman Group Direct Mail & Telemarketing Lists, a direct marketing company based in Boca Raton, Florida. Dataman Group was founded in 1981 and has provided thousands of clients across the country with accurate, high quality direct mail & telemarketing lists.
Dale is Past- President of the Florida Direct Marketing Association and has been active in the Direct Marketing Industry in South Florida for many years, serving as a member of the Florida Direct Marketing Association Board of Directors for the past 18 years.
DataDale, as she is called in the industry, is well known in the Home industry, where she has been a guest lecturer on Marketing at several WQA conferences as well as many national and regional conferences in the industry.
In addition, she lectures at many local colleges, industry and marketing events including the Direct Marketing Association, the Florida Association of Non-Profits, American Marketing Association. She has published numerous articles about Marketing in the Water and Home Industries and is the author of "Ask DataDale", a popular blog for the direct marketing community.
For further information, she can be reached at dale@datamangroup.com.
Disney used to provide a service where you can pre arrange a phone call from a character to your daughter.?
What is the website from Disney where I can arrange this? I cant find it. You used to pay a fee and a message from, lets say, Snow White would call the number you would designate and leave a nice Birthday message for them.
I have been to the disney site and did not find it. I would need the actual website if you do find it.
As far as I know, you have to be at one of the resorts to have them do this. We had asked about it for my young cousin who was in the hospital, but they couldn't send a message unless they were staying at one of their resorts.
Disneyland Pre-Opening Report (1/3)