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Commercial Web Printing Market

With the domestic commercial printing market, mature, commercial rotary press is increasingly becoming the printing industry focus. Mainland of China commercial web press the market in the steadily developing. According to the survey, the domestic commercial web press installation increased from 18 in 2000 sets the beginning, almost every year to 10 ~ 12 sets the speed of steady growth (except in 2003, six units outside), as at the end of 2004 the installation of a 67-Taiwan Business rotary press.

This 67-Taiwan commercial web presses are located in China's 15 provinces, basically covering all major regions, including Beijing, Shanghai, Guangdong, three commercial web presses installed capacity among the best, namely, 20 units, 10 units, 21 units in total National Business rotary press has a volume of 76%. Whether the publishing industry centered in Beijing, outside the single-active in Guangdong and Shenzhen, or retail industry developed Shanghai, Shang-round here, each have their own handy. In addition to this three powerhouse addition, Jiangsu and three sets, Shaanxi and Liaoning, the two sets, Henan and Heilongjiang, Sichuan, Chongqing, Zhejiang, Hubei, Hunan, Shandong, Anhui, each one Taiwan.

From installation commercial rotary press type of business you run, state-owned enterprises and foreign-funded enterprises have absolute weight, including the newspaper printing plant, including state-owned enterprises to install capacity of 29 units, accounting for 43%; three-invested enterprises installed capacity of 26 units, accounted for 39%; the private sector in business-round market is relatively weak, only 12 units, only 18%.

From a commercial rotary printing machine manufacturer point of view, Heidelberg Although it has its rotary business sold to Gaussian, but still 26 units installed capacity, 39% market share, ranking the industry top. Mitsubishi, with 14 sets of installed capacity, 21% of the market share, followed; MAN Roland to 9 units of installed capacity, 13% of the market share ranked No. 3. In addition, Komori results are obvious, as in 2004, in the country has seven sets of holdings.

Toshiba, sauna, high-Po can not be ignored, respectively, 5 sets, 3 sets, 2 sets of installed capacity, also occupy the domestic commercial web press the market place. By the end of 2004, Shenzhen China Business Order Gauss business round SUNDAY 2000 is currently being installed. In addition, the Northern people as the only domestic one commercial rotary printing machine manufacturer, exports are showing extraordinary concern, and that domestic sales had no significant progress.

This time, I had the honor interviewed Heilongjiang Daily Printing Center, Shenzhen, C & C Joint Printing Co., Ltd., Xinhua Daily News printing plant, Henan, Xinhua Factory, Beijing, State Color Printing Co., Ltd., as well as MAN Roland, KBA, Komori Corporation, respectively, from the Commercial Web printing equipment manufacturers and the user's point of view perspective of China's commercial rotary press market, hereby thank them.

As the saying goes: "bought not sold refined." Among the many domestic and overseas printing equipment manufacturers have to participate in commercial web printing market, with a share, we would have to attach importance to commercial web printing, because the seller has been the first to see where business opportunities.

MAN Roland Price is not a problem

Man Roland for the commercial web market, the main launch POLYMAN, ROTOMAN, LITHOMAN three commercial web presses.

POLYMAN is the user the most commonly used models can be a printed 16-page A4 format, is also the MAN Roland's product line in the smallest model that can meet most customer needs. For example, printing "fashion" and some other page more magazines.

ROTOMAN relative format large, the operation can print 16 or even 32-page A4 format. According to the printing industry continues to develop, the future of commercial web press format will continue to expand, may be the next one or two years, the 32-page format will become the user's new favorite.

MAN Roland commercial rotary press primarily of three major features: the device product line, perfect; device configuration high, whether it is technology and product performance have a high advanced; equipment very efficient, which is MAN Roland's product design purpose. For its more extensive product lines, MAN Roland that whatever the company Which commercial web printing equipment, in the technical modules are uniform, but format and speed vary.

In the competition more heated market, domestic customers tend to meet the basic needs of configurations, and the lower price equipment. This is mainly because domestic printing market limitations, but this makes MAN Roland in the Chinese market is not an advantage, but also become an obstacle in the Chinese market the most off shuttlecock factors. MAN Roland company equipment sales compared the "iceberg effect", exposing the surface portion, which is the purchase of equipment when the one-time investment accounted for only 10%, while hiding under the water for most of them are a number of post-hidden investment and expenditures. But often this part does not arouse the Chinese business-round investor attention.

Foreign markets is completely different, business-round printing market is very mature, and almost no low-cost second-hand merchant ships equipment, the survival space for foreign clients more of a focus device connection processing capabilities, it can be flexibly configured to meet diverse customer needs, and require very low scrap rate and high production efficiency. Therefore, in foreign countries, large-scale commercial web press sales is relatively good, MAN Roland's merchant ships in foreign countries has a very good brand image.

KBA technology, highlight strengths

KBA as the world presses a major supplier to enter the Chinese market late. KBA commercial rotary main user group for the commercial printing and newspaper printing companies, commercial printing enterprises are mainly used for printing magazines, books and advertising materials; newspaper printing is mainly used to print newspapers, the "insert", these "insert" multi - for real estate and automotive advertising.

And other manufacturers of commercial rotary press in comparison, KBA has certain technical advantages.

First of all, and advanced technology. KBA introduced in China's commercial rotary press's flagship model for the KBA Compacta 215, machine-free shaft drive and decentralized control of centralized management of advanced control technologies, in the same manufacturing specifications and production speed of the models in a leading position.

Second, the operation is simple. Commercial printing, different printing products of quantitative changes in large, in order to get a better printed product, while ensuring that the machine's normal operations, need to Indian goods quantitative, adjust the printing pressure. The traditional way to replace rubber roller bag lining the thickness of its workload large and will take some adjustment time. KBA Compacta 215 rubber rollers adopt the "Ring" bearing, do not need to replace the bag lining, through the precise regulation of institutions and values display device, direct adjustment of printing pressure, easy to operate, transfer machines short time, significant savings in pre-boot time for preparation.

Third, the use of low cost. Is mainly reflected savings in paper costs. The commercial printing market, intense competition, the printer uses a variety of ways to reduce operating costs, and paper in the commercial printing accounted for the cost of the largest proportion. KBA full account of this, the successful design of the KBA Compacta 215, the aircraft blanket a "slit-technology", folding machine with Diao tooth technology, so that produce the same size copy of printed materials, the roller cutting size can be shortened 1cm so simple that the use of KBA Compacta 215 produced the same sizes of the final product, each print runs to save 1cm length of the paper.

The technical advantages, greatly reduce the printer's operating costs, to be users.

KBA believes that commercial web printing needs with the local business development and growth, and with the common people to read quality requirements related to. Commercial Web printing of this market still has great room for development, the domestic printing industry will be as the development of market economy, and gradually to large-scale and integrated development. Commercial rotary press used just to reach the majority of users to reduce production costs of this major demand.

In addition, the commercial rotary machine is used, from the side to reflect a region's economic development situation, the current KBA commercial rotary machine at home users who mainly concentrated in Guangzhou, and other economically developed areas, the next step would be for the Yangtze River Delta region and the Beijing-Tianjin area to expand the market . KBA said that he would further enhance the engineer's maintenance capabilities and user training capacity, which is the company a foothold and develop the fundamental.

Komori full-service

Komori Corporation in 2004, started to China to promote commercial web presses. The main model for the A size 16-page SYSTEM 38 Series and B size 16-page SYSTEM 35 series. These models are almost wholly used for commercial rotary field, major print magazines, catalogs, pictures, textbooks, flyers and so on.

In China, Komori has its own subsidiary Komori Hong Kong company, Komori Shenzhen and Shanghai offices; the same time, also has a trillion Di and Yafei two powerful agents. Through market trends and customer demand for a full investigation, Komori provide clients with a full range of services.

Komori commercial rotary press has the advantage of printing jobs with short lead times, paper, scrap rate is low, greatly enhance the printing production efficiency by quite a few users.

Put in the Chinese market, Komori commercial web presses and put in Japan, Europe and the United States market, the commercial rotary press configuration exactly the same, have adopted the most advanced techniques, especially equipped with the advanced KHS-AI system, reducing paper waste product rate.

In Japan, as well as European and American markets, multi-variety, small quantities of short-run jobs are more ways to reduce the preparation time, rapid starting equipment, saving reported loss of paper on such issues as a cause for concern. Komori developed by KHS-AI system, you can address the issue. Although in China, large quantities of live parts are still many, but many varieties and small quantities of short-run operations will also be gradually increased, the KHS-AI's power also will increasingly be brought into play.

It is understood that 2005 years, there will be six sets Komori the-art commercial web presses in the Chinese market functioning.

From now on, Komori will the Chinese market as the most important strategic region, will continue to develop new products to meet the Chinese market demand.

From the domestic printing market developments, the market tends to polarization, on the one hand gradually to short-run diversification of development; the other hand to keep the low-cost, high-volume long version of live developments, such as SingTel Yellow Pages, supermarkets, DM Shan, etc. . With previous years, moderate-volume live mostly market very different.

Commercial rotary press in relation to sheet-fed presses, with its efficient, advanced and reliability of the outstanding advantages, as well as quick-drying, polishing effect is good, synchronous folding high precision, high capacity and adapt to various types of tissue printing characteristics of the rapid rise of the commercial printing market. However, because of a one-time investment in large enterprises often can not rush the introduction, in particular small and medium sized printing enterprises, thus avoiding like the sheet-offset markets, vicious competition. On the other hand, commercial rotary printing press is a high input, high output equipment, the introduction must be careful to comply with equipment, the operation of environmental requirements, including the region's economic development situation and the surrounding environment, business market positioning, business volume, enterprise management level and its own power and other factors.

Regional economic development

Heilongjiang Daily Printing Center located in the economically underdeveloped provinces of Heilongjiang, the press market is slow, share limited, Printing Center, taking into account if we do not develop publications and commercial printing, newspaper printing plant development, road will become narrower and narrower . So, Printing Center, taking full account of the publication printing market conditions and business strategic development plan, in 2001, the introduction of a Taiwan Heidelberg M600 commercial web press. Since late 2001, put into production, business volume increased year after year, in order to meet growing business needs, Printing Center again in early 2004, the introduction of a second-hand Heidelberg M600 commercial web press.

Surrounding

Henan Xinhua Plant of the surrounding area have not installed a commercial web presses, including Henan, Shanxi and other places as well, those periods were tight, high-volume orders basically have to get possession M600 commercial web press Henan Xinhua Plant to do to ensure adequate living source. The plant in 2002, the introduction of the first sets of Heidelberg M600 commercial web press, the principal for the commercial printing, printing a number of the seal volume of DM Shan, journals and magazines, are now also printed some of the materials as radius of several tens of kilometers, and even hundreds of kilometers within the monopoly, operating conditions it being understood that the enterprise has brought considerable economic benefits.

Business of its own power

, Shenzhen, C & C Joint Printing Co., the size of relatively large, their hope to better cope with market demand, continue to expand its business scope. Companies in the original more than 20 sheetfed, based on the recently added 5 units, not only in sheet-fed printing operations occupy a certain advantage and commercial web printing business in the country is also second to none. The company in 1998 introduced the first Heidelberg M600 commercial web press, becoming the first Heidelberg M600 users. In less than one-year period, M600 commercial web press to highlight the sheetfed incomparable advantages, the company has successively introduced, so far, the company is using are 5 sets of commercial web presses, and the All Heidelberg M600, in addition to a platform that is being installed second-hand commercial web presses. Company's equipment, the introduction of very careful, and only in the printing were higher than the full, existing equipment can not meet the circumstances that the introduction of new equipment.

At present, whether it is sheet-fed printing, or commercial web printing, the company business volume is very full, and commercial rotary volume of business basically sheet-fed printing rather.

Positioning

Beijing State-color printing is a large-scale private enterprises, when some financial strength of the state-owned enterprises and foreign-funded enterprises, the eyes look at the whole country, one after another in Beijing, Shanghai, Guangzhou, the three set points, development, the Beijing State Color Printing Plant a clear its own market position, only the sights on the local area, in the region has some stable customer base. Therefore, the Beijing State-color printing plant in equipment investment and the choice to develop its own standards, have their own set of equipment, purchasing guidelines.

From the company's entire business situation, based on the region, is mainly responsible for sheet-fed offset press can not be printing the long version of live, acute live, although the volume of business is not very adequate, but the company's essential for development the main force. Of these two basic configurations of the commercial web press is fully capable to meet the company's current printing needs.

Development model

Xinhua Daily News printing plant in 1989 had a "lead change glue" technology revolution, in order to press printing to adapt the printing industry trends out of the only newspaper printing primarily a single development model and embark on multi-channel development path printing plant was established in 1993 a complete response journals and commercial printing goods market for the business areas of Jiangsu Hua-color printing company.

Jiangsu Hua-color printing company after eight years of hard work, in the full investigation of the commercial printing market in the future years of development trends, boldly introduced a Heidelberg M600 commercial web press, successfully built a commercial printing development platform, but also its in the commercial printing market development has laid a solid foundation.

Jiangsu Hua-Color Printing Corporation was first introduced M600 commercial web press key to undertake the development of faster Light Weight Coated Paper full-color magazine, DM advertising and newspapers, light-painted full-color advertising and other services. After nearly three years in commercial web printing business in sustainable development, the company not only to fulfill and expand the desired periodicals and magazines, newspaper inserts and other business plans, and the unexpected is the major supermarket DM ad overwhelming from the same time, also led to Yellow Pages telephone directories printed volume increases every year, attracting the provincial internal and external color Kyosuke textbook printing requirements are expected to pour in, there are a lot of real estate, cars, fashion and other promotional materials for the company's commercial web printing business has brought The new growth point.

Henan Xinhua Plant frankly, with sheet-fed offset printing, take several days to complete high-volume DM single printing, if the change on the commercial web presses, it may 1 day is complete. Therefore, the commercial rotary printing press in the timeliness that has irreplaceable advantages, especially commercial rotary press printing of high quality, drying effect is good, for low quantitative Light Weight Coated Paper copies have been more and more users of all ages.

Shenzhen C & C Joint Printing Co., Ltd., taking into account a number of middle and low business for Printing Quality requirements are not very high, as a business round of business, a useful supplement, the company has introduced a Taiwan used commercial web presses.

It is understood that with the new equipment compared to running the reliability and stability of the gap is not much. Now the magazine printed is relatively bigger, and then is that some commercial printed pieces, such as the DM alone, and even for some time yellow-volume can be achieved at 10 million.

Compared to other companies, the Chinese business outside the single print volume has been huge in Europe, the United States and Hong Kong and other places, for those time-tight, India and vast amounts of foreign orders, are also a commercial rotary printing.

Hua-Color Printing Company printed from the original production when the monthly five million pairs of open quickly rose to the current monthly 12 million pairs of opening, the maximum print volume even reached 16 million pairs of open, relying on sheet-fed offset press has been far from can not meet the growing business needs. As a result, the company again this year, in June signed to buy the first two sets of Heidelberg M600 commercial web press, and next year in March formally put into production.

According to a printing press disclosed that if cost accounting, commercial rotary printing business in the normal public price of the next (each color so that no less than 12 yuan), Corporate Average monthly output can reach 10 million pairs of open or more, then print the profit + depreciation + profit margins, companies are basically four years or so you can recover the commercial web printing equipment investment. Do not know whether this is common to all commercial rotary introduction of those.

2008 Olympic Games, will give the domestic printing market to bring more business opportunities, especially in commercial web printing, a large number of Olympic Games, manuals, promotional materials then are commercial rotary press strength. At the same time, as China's steady economic development, more and more of the printing industry will be focusing its attention on the commercial rotary printing, an increasing number of commercial web printing equipment will enter China every corner in the Chinese printing market a show skill.
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