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Phrases Set
Call-killing Phrases
Copyright (c) 2007 Weiss Communications
How often have you started a call to a friend, family member or business associate with the phrase, "How are you?" I'm willing to bet the answer is a lot. I know I say it frequently. It's commonly used as a greeting, as a "hello."
Because "How are you?" is so commonly used, how often have you started your introductory calls with this phrase? If you do use this phrase as an opening for your introductory call, please stop immediately. It's an introductory call-killer, and this is why:
1. If you ask this question, you must be prepared for the answer. What if your prospect answers, "I'm having a lousy day. My back hurts, I have a cold, I hate my job and my wife left me yesterday"? Do you really care? Is this the reason for your phone call?
2. You lose control of the call. (This is probably the most important reason.) If your prospect does respond, "I'm having a lousy day. My back hurts, I have a cold, I hate my job and my wife left me yesterday," how are you going to get the call back on track?
3. It's a set up, a tip off to your prospect that you are making a sales call. It gives your prospect the opportunity to say, "I'm busy. What do you want?" (See number 2 above.)
Similar issues apply with the introductory call-killing phrases, "May I have a moment of your time?" and/or "Is this a good time to talk?"
With both of these phrases, you lose control of the call right at the beginning, before you've had a chance to say anything at all. If the prospect answers, "no," the call is over. These are also both tip off phrases. Friends, family and important business colleagues would probably not say, "May I have a moment of your time?" or "Is this a good time to talk?" Only someone making a sales call would use this language, and it's all too easy for your prospect to respond negatively.
I know that many of you reading this will argue, "Wendy, it's polite. It's polite to say,
About the Author
Wendy Weiss,
Could someone give me a list of Introductory phrases?--thanks?
Introductory phrases - set the stage for the main action of the sentence, but they are not complete clauses.
And so it was that
By such
However
As it seems
All the same
Nevertheless
Nonetheless
Furthermore
Meanwhile
Still
Though
Japanese Set Phrases
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